Industry News
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Dior’s Dive into High Watchmaking: Implications for LVMH’s Luxury Brands
Dior, the apex of luxury within the LVMH conglomerate, has historically not been synonymous with watchmaking. However, recent developments suggest a significant shift in this narrative, with Dior signaling its intent to establish…
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Unlocking Zenith’s Legacy: From El Primero to Marketing Mastery
When you read the name Zenith, what comes to mind? Radios? Televisions? Well, at one point in its history, the watch brand Zenith was owned by the Zenith Radio Corporation of America, so…
